Writer's Blog

After checking the content for errors, it's best to then develop more content related activities for usability testing. This means that any multi-media must be active and links route to specified areas. Graphics appear from appropriate areas of the page and dynamic features are displayed. The functional means for all such activities are established on compatible platforms of interactive media, such as by widgets and applets, available on current browser(s) for desktop and mobile access. This impacts the reader by providing only informative content within a page that has met performance guidelines to exceed expectations. Security parameters meet privacy needs and if password protection is a major goal, test to ensure it's well enabled. Set up a user account and go through the motions again as an end user. Do this on a continual basis for functionality in all aspects.

Every so often, or if you’re lucky – never – writer’s block hits and it’s difficult to come up with content. Maybe you’ve laid out whatever it is to conceptualize with the reader in mind, but finding a way to keep them engaged requires constant strategy. It comes down to incorporating ideas that gather new readers and encourage interactivity. Introduce difficult topics with easy to grasp concepts to establish basic mutual understanding (unless you're dealing with like-minded SMEs) and start by addressing various levels of readers’ interest. Build upon assumed prior knowledge unless you're able to generalize. This establishes a relationship between the SME and learner. The information feels conversational, appears easy to read, and proves to create memory. Try a spontaneous approach. Not only brainstorm, but verbalize a plan and think over concepts. Create mood boards and information maps based upon logical conclusions. Chances are, you'll have aspects of content that diverge with each step in the development process. Perhaps opinions also change and until realizing each of the concepts without question, add or remove sections or just start over. If you have to start all over again and want to keep conceptualizing the original approach, identify the level of importance by components.

Short, simple posts are the best way to keep your visitors up to date. An attention-grabbing introductory paragraph and brief, informative content will ensure readers keep coming back. You'll want to keep the level of interest high, but initial reading time low. Now that you've established presence by means of content and related media, take another look at existing content and add more information to support its relevance in the scope or approach you're trying to convey. By enabling readers to develop trust in the content, you establish yourself as an SME, or subject matter expert. Expand your reach by adding users from your area of expertise. Share knowledge that presents itself as guided by the readers’ needs. In this way, you\re collaborating with other content developers to study the reader response and relate it to future content. It's by enabling readers to reflect upon their own learning experiences that they too become contributors. They're more apt to collaborate, leading toward business empowerment.

Now that you've established a good command of attention, add videos if you haven’t already, and really send a more personal message to further engage the readers. Of course, the presentation must somehow either mirror or enhance given content. The 3 P’s of video presentation are Prepare, Practice and Present. It’s always important to have the content prepared in advance and practiced until it flows in a rhetorical way. Preparation can take many forms. Brainstorming, outlining ideas or calling attention to mistakes and creating solutions are all parts of the preparation process. To practice, it is a good idea to strategize the components of each learning concept and deliver information as a presentation to cover concepts by using succinct language with effective meaning. Take the concept as it's presented and organize the means for presenting by using with a conversational approach, anticipating questions or adding more dialogue for areas of video content that require more explanation and unconventional approaches. After the outline and content is given, practice presenting it until it feels most natural and then record and upload the video. Now you have content that really captures the essence of a topic.